Originally at http://feeds.feedblitz.com/~/154865756/0/convinceandconvert~How-Journalists-Help-Build-a-Strong-Content-Marketing-Foundation/

Nick Stein - InstagramCompelling Stories Close Deals

Before becoming a successful, results-driven marketing professional at Vision Critical, Nick had a robust career as an award-winning writer for FORTUNE Magazine and a producer at CBC News. His extensive experience in print, broadcast, and online journalism has given him a solid foundation in creating compelling narratives for a wide audience which has translated beautifully to the world of content marketing.

Good content is compelling content; stories that drive interest and action on the part of the reader.

This is about more than just flashy dazzling click-bait headlines that get somebody to your home page. It’s about first, drawing them into your site and second, giving them a reason to stay and explore more.

Journalists can bring that breadth and depth of content to your marketing team. Their experience in whittling alluring content out of the most basic of sticks can turn your marketing strategy into a true sales-driving vehicle.

Nick knows exactly what to look for if you’re considering augmenting your marketing team by adding some journalists. His life experience both as a journalist-turned-marketer and a VP building a team makes him uniquely qualified to provide expert advice in this area.

In This Episode

How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content
Why being thoughtful with content means more than just getting a good story
How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel
Why landing larger accounts doesn’t require tens of thousands of leads

 

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