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How One Company Is Using Virtual Reality Video For Brand Storytelling

With a number of companies testing the immersive storytelling potential of 360-degree videos on Facebook, Liberty Mutual stands out for its unlikely, yet clever use of the medium.

It’s cold. It’s dark. Your car breaks down. What should you do?! Explore our 360° Video Quiz to find out.

Posted by Liberty Mutual Insurance on Thursday, March 10, 2016

The video takes viewers through a relatable and often-feared scenario of a car breaking down in the middle of nowhere. Presented in a quiz format, as the viewer grabs and scrolls their way through the video, they are presented with a series of options for how to handle the roadside dilemma. With each “grab and scroll,” the video imagery changes, adding to the eerie experience of being stranded in the woods at night.

Liberty Mutual created the video with Havas and Facebook’s Creative Shop and has generated 2.25+ million views to date.

In an interview with Adweek, Emily Fink, Liberty Mutual’s Vice President of Digital and Social, said, “Insurance isn’t the most high-engagement story, so it’s an opportunity for us to use 360 video to help us tell our brand story.”

So, what can you learn from this campaign?

Put Your Customers In The Driver’s Seat

In a time where the customer experience reigns supreme, 360-degree videos present an exciting opportunity for both marketers and customers. For marketers, 360-degree videos offer an immersive storytelling experience, but it’s really the consumers who are in the driver’s seat. As a result, the best 360-degree videos will be desig…

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