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How Snapchat Geofilters Spark Personalized Customer Storytelling

Image via Unsplash

Part of the fun of traveling is sharing your amazing discoveries and experiences. This is the sentiment the team at Starwood Preferred Guest (SPG) is hoping to tap into with the launch of SPG-branded Snapchat geofilters at 650 Starwood properties located in the United States, United Kingdon, and Canada.

Just in time for your holiday travel, @snapchat geofilters across all of our hotels in the US, UK and Canada! pic.twitter.com/uCcOzkm3Up

— SPG (@spg) May 26, 2016

SPG plans to have several geofilters personalized to the hotel’s location, such as a beach destination, and will add more in the coming months. Other geofilters will also feature a “Do Not Disturb” sign and a few fill-in-the-blank phrases, such as “Cheers From ____,” to allow travelers to put their personalized stamp on their Snapchat photos and videos.

SPG GeoFilters Skift

Image via SKIFT

In an interview with SKIFT, Christine Espinoza (Associate Director of Global Social Media Strategy for SPG) said, “We wanted to make sure we put out creative that tapped into social behaviors that people would actually want to use versus being overly branded and obtrusive. Maybe they’re there for a work meeting or a relaxing vacation, or celebrating a birthday or an anniversary. We wanted to tap into those key social behaviors in tra…

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