You’ve seen the headlines:
“Why Is Facebook Engagement Suddenly Dropping?”
“Twitter growth grinds to a halt”
“Instagram Engagement Slump Continues”
And my personal favorite:
“This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”
From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently. So why would you believe a headline that includes the phrases “Social Selling” and “Will Dominate the Future of E-commerce”?
Easy. Because it will.
In fact, as Jay Baer points out, the rise of social commerce is one of the key factors behind social media’s current organic troubles:
“As organic reach dropped from approximately 12% [in October of 2015] to 6% (and now often at 1%) [in February of 2016], Facebook’s stock price moved from nearly $50 to nearly $70, adding billions of dollars in market capitalization.
Clear-eyed business observers have been raising the alarm about building your house on rented land for years, but Facebook has still been able to pull off the greatest Gillette scam ever (you give away the razor, and then sell the blades).”
<img style='margin-right: auto;margin-left: auto' class="aligncenter size-full wp-image-32636" src="http://www.convinceandconvert.com/wp-content/uploads/2016/05/Facebook-reach-statistics.png" alt="Facebook reach statistics…
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