Originally at http://www.socialmediaexaminer.com/how-to-build-a-better-target-audience-for-your-facebook-ads/


Do you want to reach the right people with your Facebook Ads?

Want to learn more about targeted audiences?

Facebook’s demographic and segmentation tools let you serve your Facebook ads to people who match your ideal customer persona.

In this article you’ll discover how to build a target audience for your Facebook ads.

Listen to this article:

#1: Explore Facebook Ad Targeting Options
There are four primary sets of attributes to consider when targeting your audience with Facebook ads. Understanding what each one represents will give you the building blocks to construct your target audience.


Location targeting allows you to focus on an audience in a specific geographic area like a country, city, state or zip code.

With advanced options, you can choose people who actually reside in the area or are just physically located in the area. This type of targeting is critical if you’re focusing on an area around a retail store and want to offer a coupon to nearby shoppers.


Demographic filters give you the option to target people based on criteria like education, profession, relationship status, life events and other cultural and social affiliations.


Interests data is based on Facebook’s gathering of specific information when you use the platform. For instance, if you like a page about pop music, you won’t be flagged as having an interest in rock and roll. Use Interests to filter people based on their interactions with pages, events and apps inside of Facebook.


Base behavior targeting on online and offline habits like mobile device use, travel patte…

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