Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came social media, now we have a mobile and voice search experience.
As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound, the number of users adopting voice search is only increasing, and the technology for understanding humans is advancing as well.
What is Voice Search?
Before we get too deep into the implications of voice search, let’s go through a quick run through on what it is and how it works.
Google’s Voice Search uses a combination of Natural Language Processing (NLP) and Text-to-Speech (TTS) to understand a user’s voice search request. This is then processed in a powerful database which aims to match the question with an answer which is then returned to the user, rather than a list of search results as you see with Google & Bing.
NLP technology’s role is to determine the intent behind the user’s voice request based on searchers query history and context behind the phrase. The more customers use voice search, the more powerful the technology will become.
Apple’s Siri, Window’s Cortana, and Amazon’s Alexa and other up and coming voice-activated search technology are following a similar technology, which will return a direct result rather than a search result page.
Four ways to capitalize on the growth of Voice Search through your website
In order for your brand to benefit from Voice Search, various SEO techniques should be employed so as to enable search engines or other app technologies to ea…
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