Originally at http://www.socialmediaexaminer.com/how-to-connect-with-local-customers-via-social-media/

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Want to increase your visibility in your local market?

Wondering how social media can help?

When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world.

In this article you’ll discover how to connect with local customers on the top social media networks.

Listen to this article:

#1: Connect With Customers on Facebook
There may be over 1.4 billion active users on Facebook, but only a fraction of them live near your business. Fortunately, there are ways you can overcome the low organic reach of Facebook pages to engage your local customers.

Promote Facebook check-ins at your business. When people check in, they’re giving you free visibility in the news feed. Whether you incentivize check-ins (free coffee) or simply display visual reminders for customers to check in, this is a great way to promote your business to a local audience.

Boost your posts. Facebook has added some targeting tools to boosted posts, including the ability to target lists you’ve uploaded through Facebook Ads Manager. Target a segmented email list of local people to make sure they see your important posts.

Post an update to your business page, and then share it as yourself. This allows you to reach a wider audience. By sharing it personally, you can decide whom to share the post with and focus on people in your local community. Don’t go overboard with this tactic, however. Your family may not enjoy an endless series of updates about your free ebook.

Promote Facebook events. Hosting local events such as social media breakfasts, lunc…

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