Have you heard of Snapchat geofilters?
Want to use them to promote an event or your business?
Snapchat On-Demand Geofilters let you design custom filters people can use on their snaps based on a custom location you define.
In this article I’ll explain how to create two types of Snapchat On-Demand Geofilters and explore several ways marketers can use them for business.
About On-Demand Geofilters for People and Businesses
Snapchat offers two types of On-Demand Geofilters: one type for people and one for businesses. The area for on-demand geofilters must be between 20,000 and 5 million square feet and they cannot be active for more than 30 days.
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In Snapchat’s submission guidelines, the distinction is that On-Demand Geofilters for people cannot include any branding, business marks, business names, business logos, or other promotional content for a business or brand. They’re meant to be used for birthday parties, graduations, and other personal celebrations.
On-Demand Geofilters for businesses, on the other hand, are those that promote brands or businesses and must include a business name, which will be shown to let Snapchat users know that your business submitted the filter.
On-Demand Geofilters for businesses can use branding, business marks, business names, business logos, or other promotional content for a business or brand. They cannot, however, use photographs of people, URLs, phone numbers, emails, drug-related content, or content that you don’t own or have the authorization to use.
The content in any On-Demand Geofilter must also adhere to all of Snapchat’s Terms of Services, Advertising Policies, Privacy Poli…
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