Originally at http://www.socialmediaexaminer.com/how-to-create-social-media-videos-on-a-budget/


Do you want to add video to your social media content mix?

Looking for ways to keep production costs low?

Creating a video doesn’t have to cost you hundreds of thousands of dollars in high-end production tactics like live actors or 3-D renderings.

In this article you’ll discover how to create and promote social media video on a budget.

Listen to this article:

#1: Decide What to Feature in Your Video
Here are four ways you can create great video content without breaking the bank.

Repurpose User-Generated Content

A great example of repurposing user-generated content for a video comes from Coca-Cola, which leveraged their “Share-a-Coke” campaign into big corporate success.

To incorporate this strategy in your own marketing, encourage your audience to tell their own stories on social channels like YouTube and Facebook using your campaign hashtag (which was #ShareACoke in the Coca-Cola campaign). You can then aggregate memorable content and repurpose it into broadcast-worthy video spots.

While Coke launched its campaign around the Share-A-Coke idea, the soft drink giant tracked and grew their global efforts through the aforementioned hashtags. As a marketer, you can leverage readily available user-generated content and create a winning campaign even without a Coca-Cola-sized budget.

Collect Royalty-Free Content

The first step is to determine whether there is enough free content about your subject available online (the definition of “free” is content with no royalties). Resources like Flickr and YouTube are great places to start this research. If you want to do a viral video about lamps, for example, do a keyword search…

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