Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/H8GkbCLU548/how-discover-and-claim-unlinked-brand-mentions

As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one at a time, or manually, is a waste of time is simply not true anymore. There has been a lot of talk recently within the SEO community about this monumental shift and what it means for the future of SEO, but we’ll save that discussion for another post.

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