Originally at http://feeds.feedblitz.com/~/156713073/0/convinceandconvert~How-to-Energize-Customers-With-Effective-Content-Planning/

Jeffrey L. Cohen - InstagramAlways On Analysis

As a marketer, it can feel a little like digging in a sand dune to keep on top of what’s hot, what’s not, and how to continually engage an evolving client base. Every time you make progress, more sand trickles in and fills the space you just made.

It’s easy to lose perspective and get caught up in digging, forgetting the larger picture of why, who, and what you’re doing. Then when it comes time to plan for next year, you are caught off guard and can only report on what has immediately happened as opposed to higher-level trends and shifts.

So how can you keep abreast of your market’s changes while staying relevant to your customers? It’s about keeping analysis front and center throughout the year.

With two decades of agency and client side marketing experience involving strategic counsel to B2B and B2C companies, Jeff Cohen brings a deep set of skills to the content strategy arena. His approach to balancing strategy with action will help guide you to finding the right content methodology for your field.

In This Episode

Why good content strategy means higher-level focus
How repurposing old successful` content leads to increased customer engagement
Why planning for next year means working in a state of constant analysis and evaluation
How MQLs indicate content plan effectiveness
Why gated content isn’t the only way to capture a prospect’s information

 

Quotes From This Episode

“It becomes very easy for a marketer to essentially just focus on execution rather than strategy.” —@jeffreylcohen (highlight to tweet)

“I create a plan that is flexible, …

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