Originally at http://www.socialmediaexaminer.com/how-to-generate-leads-with-social-media-quizzes/

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Do you want to generate more leads?

Have you considered using social media quizzes to connect with prospects?

Quizzes are a great way to engage your audience, gather feedback and build your email list.

In this article you’ll discover how to create social media quizzes that generate leads.

Listen to this article:

#1: Establish a Goal
A successful quiz needs a clear objective. What do you hope to accomplish? What do you want participants to do? Some goals might be to:

grow your email marketing list
introduce your brand to people
drive traffic to your blog
inform your target audience about an event you’re hosting

It’s important to start with the end in mind for what you want to achieve. To create a mission statement, fill in the blanks below:
My mission is to get potential customers to ______________. Specifically, I want my social media quiz to help gather/obtain/increase _______________.
If you’re trying to achieve multiple goals at once, narrow it down to the one or two most important goals.
#2: Pinpoint Audience Needs
Now write down the needs of your target audience. Next to the items on that list, note how your business, blog or event helps to alleviate those needs.

This step allows you to craft a social media quiz topic and questions that will tap into the emotions, needs and feelings of your audience. It will also make people more inclined to share their details and preferences with you.

It’s all about creating value and an expectation that any information your audience will receive from you will be designed with them in mind.
#3: Create the Quiz
To build your quiz, use a se…

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