Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/P4vCG_K66no/how-get-started-email-marketing

With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities. You don’t want that. If you’re new to email marketing, struggling to get traction with it, or failing to justify the ROI needed to keep at it, this post is for you.

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