Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Clxq9_IAhS8/how-improve-email-open-rates

Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a report published by Experian, it’s 20x more cost-effective than traditional forms of advertising. But email marketing only works if recipients actually open your messages. If recipients click the delete button – or worse, the mark-as-spam button – it could send your campaigns in turmoil. So, how can you improve the open rates of your marketing emails?

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