Content creation is a fun, but challenging job. It involves frequent brainstorming, detailed research, and knowledge of industry trends. It also helps to be an experienced wordsmith and grammar nerd!
We are required to bring original perspectives to the table—not the kind that stop at one or two clever tweets, but perspectives which can be fleshed out into lengthy blog posts, e-books, and white papers.
We’re also required to write with enthusiasm. If your writing lacks the spirit, it won’t be able to win over an audience. The supply of inspiration needs to be steady.
If you don’t want your content to sound stale, it’s important to think outside of the box. It’s also important to create a system that helps you stay fresh and generate original perspectives most days of the week, if not every single day. (Note that I said perspectives, not ideas. A topic may have been discussed a thousand times, but a fresh perspective on it is always welcome.)
Read Up on a Variety of Topics
As a marketer or a content creator, your goal might be to gain expertise in your industry. Therefore, you must read about it on a regular basis. For the sake of your writing, it is essential to expand horizons and pursue a variety of topics.
Those topics could be history, anthropology, geology, sociology, psychology, politics, fashion, or whatever strikes your fancy. The only criterion is that you should enjoy it. Something amazing happens when we find material that we enjoy reading. It gives us an insight into not just the topic concerned but also life in general, and our writing comes alive because of it.
Human beings are wired to see…
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