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How to Leverage Positive Reviews in the Post-Holiday Glow

The holidays are past us, for better or for worse. If you’re a business owner, chances are you’ve just been through a whirlwind of sales, returns, problems, and profits. It can be tempting to put your feet up, happy you put out the fires and made an extra bit of dough. However, this is precisely when you need to be on top of your game.

Understanding what the post-holiday season means for your business and how you can best take advantage of this time could mean even more sales for your growing business.

Why Is the Post-Holiday Season So Important?

Quick question: Which three days are the biggest for shopping-related searches on Google?

If you said Black Friday, Thanksgiving, and the day after Christmas, you’re correct.

The last of these, December 26th (known in many non-US countries as “Boxing Day”), ranks higher than Cyber Monday. Post-holiday shopping is an often-overlooked period of sales, yet there are droves of shoppers who eagerly look forward to this time every year. (highlight to tweet)

The stats are impressive. 75% of shoppers jump on end-of-year sales, and 31% wait for clearance sales because they think they’re going to find a steal. American shoppers are savvy—they’re always looking for a deal.

In addition, so many gift cards are given and used during the holiday season (along with Christmas and end-of-year bonuses) that people have a surplus of spending money. This means your restaurant, your shop, or your service might see a boost in sales if you play your cards right.

One of the best ways to increase your chances is to promote your positive ratings and reviews….

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