Originally at http://feeds.feedblitz.com/~/143132726/0/convinceandconvert~How-to-Make-People-Laugh-in-Characters-Or-Less/

Matt Tobey - InstagramBringing the Funny to Twitter

As the Head Social Media Writer for Comedy Central, Matt Tobey spends a lot of his time thinking in 140-character snippets. With 17 million loops on Vine, he knows a thing or two about how to create 6-second clips that resonate. Drawing on such a rich and diverse library of content, Matt Tobey can speak with authority on creating a cohesive branding voice that straddles that line between funny and inflammatory. (highlight to tweet)

Matt discusses finding his own key to creating entertaining sponsored content, evaluating intangible goals, and creating a Twitter feed that stands on its own while also giving viewers serious calls to action.

Listen in to hear about which Comedy Central shows (new and old) are most popularly used in his social media work and learn some tricks of the trade for using these challenging short-form social networks to benefit your brand.

In This Episode:

Should Twitter expand beyond 140 characters? (highlight to tweet)
Balancing an edgy brand voice with serving a wide audience
What kind of content works best on Vine
Creating a stand-alone Twitter feed that also serves your brand
Finding the key to entertaining sponsored content
How to measure social media success with less tangible goals
Creating a cohesive brand voice that represents a diverse company with diverse content


Quotes From This Episode

“If you see a macro with a one-liner on it and it makes you laugh, usually there’s going to be a link to watch that full episode or a clip. So there’s always an opportunity to leave if you want more, but I think what we try to do is give you that choice. You’re still entertained even within the confi…

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