Originally at https://tracking.feedpress.it/link/9375/3030337

Posted by randfish

Belief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today’s Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you help them.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about how to make the SEO case to small businesses, small business owners, small business CEOs, maybe even some medium businesses as well.

I want to start by saying that this is a challenge for a lot of us, but it’s a challenge for both types of SEO folks. For in-house folks, you might be the marketing person at your company. Maybe there’s only a handful of you, you’re a relatively small business, and you’re trying to make the case, “Hey, boss, team, we should invest in SEO.” Likewise, for a lot of consultants who are serving small and medium businesses or very small local businesses, making this case to potential clients can be really tough too. That’s what we’re here to talk about.

Step 1: Show search queries with OBVIOUS intent

The thing that I recommend starting with always is show search queries with obvious purchase intent, obvious visitor intent, where it’s essent…

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