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Navigating the Sea of Story

How can business leaders get their own brand story straight and then engage customers to participate in that story?

Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this episode of the Business of Story Podcast.

And if you haven’t considered it before, the answer may surprise you.

Self-identified as a sarcastic speaker, Chris brings his experience as a startup advisor, the VP of Marketing at Compendium, and his years as the head of Content and Social Marketing at Oracle Marketing Cloud to weigh in. Randy shares his expertise based on his experience as the Co-Founder and COO of Uberflip.

What is their main line of advice?

Strategy is key.

Identify your business goals and craft a strategy to achieve them and this will guide you directly towards the story you need to earn the trust and support of your clients and customers.

In This Episode

Understanding your business goals and mapping your content strategy to meet those goals
What a marketing cloud actually is (highlight to tweet)
How to create specialized persona teams
Mastering generalization and being on top of everything that comes across your desk
How to better understand your audiences
The importance of understanding why you do what you do


Quotes From This Episode

“If we’re not authentic and genuine with our approach, it’s just kind of me making stuff up as I go and we know that only carries you so far. That will get sniffed out pretty quickly.” —@cnmoody

“People come to your website because they heard you’re the thought le…

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