Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/mwINybXiU5A/how-market-without-business-development-and-marketing-team

One of the biggest struggles we’ve seen with professional services firms across multiple industries is how to drive business development and marketing for their firm when they don’t have a dedicated marketing team. In a lot of cases there may be one or two people that have marketing responsibilities in addition to their other duties and therefore don’t have a lot of time or marketing knowledge to help expand their firm’s growth strategically. However, there are several things that firms can do in lieu of having a market department that will not require them to abandon their marketing altogether.

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