Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/5lDKf4_hy7c/how-measure-your-media-relations-success-infographic

Media relations isn’t a perfect science. Your results aren’t always perfectly quantifiable. At the end of the day, good media relations will result in conversion and, in turn, revenue–but how do you measure the success of a specific media campaign?

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