Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/raWCCTqCTg0/how-measure-your-social-media-campaigns-real-world

The biggest challenge to managing and measuring your social media campaigns is knowing what metrics are truly important to your business. But that question is critical – this post outlines five actionable metrics every social media campaign should track and optimize.

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