Originally at https://searchenginewatch.com/2016/06/23/how-to-optimise-your-m-commerce-site-for-search/

In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.

The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ as well as ecommerce.

M-commerce is the name given to retail transactions which take place on mobile, and retailers are increasingly aware of the importance of having a dedicated, optimised mobile presence in order to attract these transactions to their site.

But how can you make sure that your m-commerce site is as visible as possible to searching shoppers? Drawing on insights from our recent ClickZ Intelligence report, ‘The DNA of a Great M-Commerce Site’, here are some practical steps that you can take to make sure your m-commerce site is optimised for search.

Make sure your site is fully mobile-responsive

Having a mobile-responsive site is essential even when you aren’t looking at SEO. If your site is properly optimised for mobile, your customers will have a better experience, and will be more likely to convert and complete a transaction instead of getting frustrated and abandoning the process.

As Salvador Carrillo, CEO of Mobile Dreams Factory, writes in the report:

“Be clear that consumer behaviour is different in mobile, so everything is about UX and design – fewer clicks, prioritised search, short description, click to buy etc. The more frictionless the experience (payments, confirmations, refill, and so on), the more conversions.”

<img class="aligncenter wp-image-61610" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/06/mobile-optimisation.jpg" alt="A graphic of two mobile phones side by side, one showing a cluttered webpage layout with a small image, lots of text and small navigation buttons. The cluttered phone display has a red circle with an X at the bottom of it. …

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