There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images.
And the best thing about images, is that they can be used to bring in organic traffic via search engine image results.
But in order for this to happen, they need to be optimised accordingly.
Here’s a guide to make you aware of the key things you need to be doing when it comes to uploading images to your site, which a surprising number of people often ignore.
It’s important to use images related to the text of the article. This is mainly from a user experience point of you, as you don’t want to baffle people with an obtuse choice of image.
Cute, for sure, but Otis the Cat doesn’t belong here (although try telling him that).
Your images need to be of a good quality, in the correct aspect ration, with good resolution and of a size large enough to be visible across devices.
Another thing to consider is your use of ‘stock-photos’.
We introduced a strict ‘no stock photos allowed’ policy when I took up the position as Editor of SEW. Stock photos are the worst. They make your website look like a marketing brochure for a characterless business that ‘leverages thought-leadership into hot leads’ or some such rubbish. They’re also hackneyed, over-used and cheesy as hell.
Be really careful, even if you think an image is copyright free, the original owner could still be Getty, or Shutterstock, and you may find yourself presented with …
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