Originally at https://searchenginewatch.com/2016/04/18/how-to-optimize-your-google-my-business-listing-expert-tips/

A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. 

Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon.

We’ve been asking SEO experts for their advice on setting up and optimising GMB listings..

The experts are:

Greg Gifford, Director of Search and Social at DealerOn.
Kevin Gibbons, MD at Digital Marketing agency Blueglass, and a contributor to SEW.
Max Holloway, Senior Search Manager at Pi Datametrics.
Raj Nijjer, VP Community at Yext.

How important is Google My Business for local SEO? 

Greg Gifford:

GMB is incredibly important, but it’s going to lose prominence now that they’re removing all location information from the GMB listings.

There’ll now simply be a social interface (on a social network that no one is using). But – the GMB dashboard still feeds the info to Maps and the Knowledge Box for a business, so it’s still of vital importance to claim your location and fill out your info.

Kevin Gibbons:

The increased visibility that Google has placed around Google Local listing results on mobile has meant that Google My Business is essential for local SEO.

If you are searching on a mobile device you will see that organic results are now shown below the fold (you have to scroll down to see them) and there are now only the top three Google local results being shown – so due to the on-page real estate Google local can take up, there’s huge traffic opportunities for being listed for competitive searches.

GMB mobile

Max Holloway:

GM…

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