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How to Partner With Social Media Influencers for the Holidays

Image via BigStockPhoto.com

If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And when it comes to the rules of influencer marketing, they don’t really exist. Bloggers and social media influencers are essentially making them up as they go. This makes it difficult to gauge logistics like pricing and contracts. Fortunately, once you start communicating with various influencers, setting up becomes a lot easier.

But even though working with influencers isn’t the easiest marketing strategy, it is indeed one of the most effective. Given the returns it yields, it’s worth diving into (or at least dabbling in) influencer marketing—or as I like to call it, the “Wild West” of marketing.

Here are three types of social media influencers, and how you can partner up with them this holiday season.

Instagram Influencers

Who isn’t on Instagram these days? The majority of influencers have at least some kind of presence on Instagram because they want to take full advantage of where their readers live. They realize that many readers want the information, but they want it fast and in bite-size chunks. In this case, that’s why photos do most of the talking.

Instagram content is visually captivating and allows influencers to get creative with their photo styling. But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s produ…

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