Originally at http://www.socialmediaexaminer.com/how-to-perform-a-detailed-analysis-of-your-social-media-competitors/

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Do you want better results from social media?

Have you considered researching your competitors?

If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy.

In this article, you’ll discover how to perform a detailed competitive analysis and improve your social strategy.
Why Competitor Analysis?
Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social media, what they share and how their audience responds. You can also find out what social media networks work best for your competitors, what information you should include in your social profile and page bios and what types of status updates get the most engagement.

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While you can gain these insights for free on your own, it takes time to find multiple competitors’ social accounts, collect all of the data (followers, engagement, etc.) and then analyze that data.

To show how using a tool can help you gather the data more quickly and present it in an easy-to-analyze format, this article uses Rival IQ as an example.

Now, let’s look at how to do social media analysis and apply what you learn to improve your social media strategy.
#1: Create a Landscape With You and Your Competitors
To get started, you’ll want to sign up for a free 14-day trial of Rival IQ’s service. If you’re just doing a one-time analysis of your competitors’ social media strategy, you should be able to get it done before the free trial period ends.

Otherwise, you’ll want to choose a plan that best fits your needs…

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