The web is becoming increasingly saturated, which means more sites, more content and—most worryingly—more competitors.
Standing out from the crowd can feel like a constant uphill battle, but becoming a front-runner isn’t just about originality. Sometimes, the best way to beat the competition is to scrutinize what they’re doing to determine how you could incorporate similar methods to benefit your brand.
Follow our steps below to find out how to locate your strongest competitors and ensure their techniques work for you.
1. Identify Your Competitors
It might seem obvious, but identifying your competitors can be tougher than you think. You should already have a clear idea of your direct competitors—those offering an almost identical product or service to you—but how clued in are you on your indirect or perceived competitors?
Indirect: These competitors offer similar products and compete for the same customers but sell goods outside of your niche, too.
For example, a supermarket and mobile phone brand are indirect competitors. Supermarkets sell numerous electrical goods—including mobile phones—alongside food and beauty products, which a smartphone brand doesn’t sell. Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms.
Perceived: Perceived, or “replacement,” competitors are the hardest to identify. They may not sell a similar product to you or belong to the same industry, but they compete for the same time and energy a customer might reserve to enjoy your product.<…
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