Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/1pyvq296tNk/how-set-digital-marketing-goals-yield-results

There is no athletic game on earth that doesn’t have clear goals that signify a win (well, except maybe Cricket)—and yet so many organizations move forward in digital strategies without clearly defining the main goals. This undoubtedly leads to major fumbling, and even if there is a win, you have no documented way to get there.

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