Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/BjiXzMDhGuo/how-start-successful-content-marketing-campaign-scratch

Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed. Failure to lay this foundation can lead to misguided efforts, disinterested readership, and a waste of company and human resources. If you are just beginning to develop your content marketing campaign, or you are looking for a fresh start, the process of building from scratch is actually not so complicated. By understanding the aims of content marketing, developing your corporate identity, building your platform, and establishing a process of content creation that’s optimized, your team can count themselves among the growing number of marketers who feel confident and effective.

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