Originally at http://feeds.feedblitz.com/~/128160529/0/convinceandconvert~How-to-Strategize-Your-Annual-Content-Calendar-Without-Going-Crazy/

How to Strategize Your Annual Content Calendar Without Going Crazy

Remember that time when you wrote content to promote a new product the day before it launched? What about the campaign you nearly forgot to create for the event on Monday—but it’s Friday right now?

Well, if you don’t remember, I certainly do. I’ve been there. And it sucks.

But what if it didn’t have to be that way? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? (highlight to tweet) And what if you didn’t have to compete for attention because you’re creating content that your audience will love?

As marketers, it’s time for us to become project managers, too. And it doesn’t have to be complicated (trust me on this).

The magical thing that will save us from a cringe-worthy, flying-by-the-seat-of-our-pants state is a well-thought-out, well-managed content calendar. It sounds simple, and it is. You just have to actually do it.

Step 1: Start With Your Content Calendar Template

You can grab one here from us at CoSchedule to get you started. Print it to start your brainstorming, or open Evernote, Google Docs—whatever you need to do to not just read this post, but turn your new knowledge into an actionable content strategy you’ll execute for the coming year.

Step 2: Find Your Blue Ocean

There are millions of blogs, and make no mistake, a lot of them are in your niche. Have you noticed that a lot of them sound like…well…the exact same thing over and over?

W. Chan Kim and Renee Mauborgne wrote a book called the Blue Ocean Strategy. In it, they …

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