Originally at http://feeds.feedblitz.com/~/147937332/0/convinceandconvert~How-to-Understand-Context-to-Maximize-Outcome/

Shonali Burke_InstagramWe’re All in This Together

There is no “I” in team.

But there is an “i” in Shonali. That doesn’t mean she’s self-focused though, on the contrary, Shonali believes that value and success comes from taking the time to research, build relationships, and focusing on what’s mutually beneficial.

Shonali Burke Consulting is an international Social PR firm that focuses on having a strategic mix of platforms, measurable objectives, and empowering communities.

Shonali also maintains faculty positions at Rutgers and John Hopkins University, as well as a being a speaker, trainer, and avid volunteer for many community-building organizations.

In This Episode

How to balance many different roles
Why education never stops
How to stay personal in your work
How to best approach your influencers after thorough research
Why community is key

 

Quotes From This Episode

“Putting the community at the center of our programs just gives them a lot more power and fuels them in a much more effective way.” —@shonali

“Context is really everything.”  —@shonali (highlight to tweet)

“When you approach it from the relationship-building point of view as opposed to the transactional point of view, then it works.” —@shonali

“For me, an influencer is someone who can motivate your target audience, your target community towards actions that are beneficial for your brand or organization. If you think about it in that regard, then those influencers are very much contextual to your brand and to the value that you bring to your customers.” —@shonali

“Unfortunately, most brands do not approach influencers in a very pe…

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