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How to Use Emoji in Your Marketing Vocabulary

Whether you love (😍) them or hate (😡) them, chances are that you have seen an emoji or two in your day. Maybe you’ve used a few of your own today. In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns.

The Birth of Emoji 🌍

Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. With face-to-face conversation, one can usually determine the other person’s mood from vocal and facial cues. However, the absence of such expressions in new mobile mediums (texting, email, etc.) resulted in increased miscommunication.

Enter 😜😰😀😖<img src="https://s.w.org/images/core/emoji/72×72/1f618.png" alt="😘" cl…

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