Originally at https://searchenginewatch.com/2016/01/25/how-to-use-facebooks-new-audience-optimization-targeting/

This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too.

Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook.

Facebook audience optimisation

While this is partly a rod we’ve made for our own backs due to our ravenous search for ever-increasing ‘Likes’, it’s good to see the platform launching tools that are specifically designed to combat this.

I thought I’d check out the new Audience Optimization Tool and see how – and if – it can help get my superbly crafted* social media messages to a wider audience

*If you use the word ‘crafted’ to describe your marketing messages, you should probably go home and have a long hard think about your life. Your business will be better off without you.

First things first, let’s check out Facebook’s official ‘How To’ guide:

FB audience 2

This all seems easy enough, although in practice the instructions are rather poorly written. If I currently head to settings then I won’t actually see ‘Audience Optimization for Posts’ if I have more than 5,000 ‘Likes’.

FB audience 3

Facebook explains that the feature will automatically be turned on for larger pages, but it would be more useful/make more sense if all pages could at least see the option.

To be honest, Facebook has a …

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