Originally at https://searchenginewatch.com/2016/03/30/how-to-use-in-page-analytics-and-how-it-can-help-boost-conversions/

Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed.

So where do you begin if you’re trying to get more advanced and need a place to start? In-Page Analytics is probably one of the most under-used features that can also be the most impactful to a small business.

By looking at these specific analytics you can figure out which areas of your site are most important and which links visitors are clicking when they are actually on your site.

Once you can understand some of the details associated with user patterns, you can reformat your site and optimize in ways that ultimately will boost your conversions.

How to access your In-Page Analytics

The purpose of In-Page Analytics is to be able to tell what is working visually and what is not. In order to see your In-Page Analytics data you will need to sign into your Google Analytics account. Before you can do anything specific with the report, you will have to enter the URL for the page on which you want the report to launch. You enter that URL when you edit the settings for a Reporting view.

You can access this report two ways:

Access—Way #1
Sign in to your Analytics account.
Navigate to your view.
Select the Reporting tab.
Select Behavior > In-Page Analytics.
Access—Way #2
Select Behavior > Site Content > All Pages.
Drill into a page and select the In-Page tab.
This opens the report for that page.

In both cases you access the report through the ‘behavior’ section. Once, you click on In-Page Analytics, your website’s home page will display the exact percentage of where users are clicking on your site. Below shows where you can find the In-Page Analytics report and what it looks like:

in-page analytics

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