Originally at http://feeds.feedblitz.com/~/138264625/0/convinceandconvert~How-to-Use-Influencers-to-Amplify-Social-Media/

Heidi Sullivan - Instagram - Social ProsAudience ≠ Influence

As it tends to do in social media, the landscape, it is a-changin’. The rise of influencer marketing has forced many organizations to rethink their approach to social. It has ceased to be about the number of followers or the reach of each post; it’s now about calls to action from trusted third parties that have come to be known as “influencers.”

But who are these people and where do we find them? Thankfully, we here at Convince & Convert have heard the call and are launching a new podcast dedicated to this very topic called “Influencer Pros.” This week the co-hosts Heidi and Cameron discuss the launch of the podcast, what they have learned already, and their ever-evolving 50,000-foot view on influencer marketing.

In This Episode

Why having a large audience doesn’t mean active buyers
How releasing control of your message leads to more powerful influencers
Why celebrity endorsements can mean disingenuous content
How successful influencer marketing leads to empowered and loyal consumers


Quotes From This Episode

“Everyone has influence. It’s about how you choose to use it.” —@redfoxstrategy (highlight to tweet)

“The whole purpose of media relations was ‘I want people to be my advocates, to talk about my brand in a really authentic way, so that I can reach my target audience.’ What we’ve seen with social is that that audience is totally fractured.” —@hksully

“We tend to confuse influence and audience.” —@jaybaer (highlight to tweet)

“When you look at celebrity endorsements, those can begin to …

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