Originally at http://www.socialmediaexaminer.com/how-to-use-linkedin-to-connect-with-prospects/

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Do you use LinkedIn to find business opportunities?

Are you looking for tips to reach new leads?

LinkedIn has a number of features that make it easy to develop relationships with the right prospects for your business.

In this article, you’ll discover four ways to use LinkedIn for business.

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#1: Identify Warm Prospects
With over 420 million global members, LinkedIn is the best social media platform for businesses to find and connect with potential prospects.

It provides an effective way to bypass gatekeepers and directly access your ideal clients. Finding and connecting directly with these decision-makers will not only save you time and energy, but will also make you more successful in your prospecting activities.

The best place to start is with warm prospects, and here’s where to look for them.

Who’s Viewed Your Posts

If you post on LinkedIn Publisher, you can find warm prospects on the Who’s Viewed Your Posts page. Look below the graph and demographics for each post, and you’ll see a list of every person who has interacted with the post. You can view them by Likes, Comments, and Shares, and you can even see what they said in their comment or share.

Not only are these people familiar with you, but they’ve also had a positive interaction with your content. If you find someone who matches your target client, send a personalized connection request mentioning their comment or share.

Followers

Look at the top of your followers list to see the people you’re not connected to. These people like your content and posts so much they’ve chosen to follow you and receive notifications about you, even though…

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