Originally at http://www.socialmediaexaminer.com/how-to-use-pinterest-analytics-to-improve-your-marketing/

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Do you want more from Pinterest?

Have you considered using Pinterest analytics to inform your marketing decisions?

When you know where to look in Pinterest analytics, you’ll find actionable information you can use to improve your Pinterest strategy.

In this article you’ll discover five ways to use Pinterest analytics and improve your Pinterest marketing.

Listen to this article:

#1: Identify Your Competition
Competition takes various forms on Pinterest. Competitors include businesses selling the same products as you and companies populating your audience’s feeds with pins.

You’ll find a list of brands that your audience engages with in the Interests segment under the Your Audiences dashboard in Pinterest Analytics.

While this list is typically comprised of bigger publisher brands that probably aren’t your direct competitors (think BuzzFeed and POPSUGAR), you’re still competing with them for audience attention.

Sift through the brands and look for trends in content. You’ll get a sense of the types of content and pins your audiences interact with on a daily basis. Look over the boards and pins, because they might inspire what you create next.

Ask yourself a few questions:

What messages is your audience hearing?
What do you like about the brands’ boards or pins? What don’t you like?
Is there anything you can mimic or do differently?
How can your pins stand out from the competition?

Learn what your audience is hearing, seeing and interacting with to help inform your Pinterest strategy.
#2: Discover Which Device Your Followers Prefer
As you make your way through Pinterest analytics and gain v…

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