Want to connect with local customers on Pinterest?
Wondering how to drive foot traffic with Pinterest?
Pinterest offers local businesses a way to cultivate relationships with prospects and customers who are primed to walk through your door.
In this article you’ll discover how to use Pinterest to market a local business.
Listen to this article:
#1: Find Out What Likely Customers Are Interested In
Before you do anything on Pinterest, spend some time on the platform studying the people you want to reach. You likely have an idea of who your target audience is. Are they the same people you’re hoping to reach on Pinterest?
Find out what your target audience is doing on Pinterest, who they follow, and what kinds of things they’re pinning. Start by browsing the categories on Pinterest. Click to the right of the search box to open the drop-down category list.
Click through the categories that are most relevant to your business and check out related topics. From here, you can start to see where your content and business might fit in on Pinterest.
Try searching for related words in the Pinterest search bar. Pinterest’s Guided Search will show you the most commonly searched words and phrases with your search term.
You can also click through to the most popular pinners and pins and boards from that search term. This is a great place to find your target customers, and learn what kind of content your target customers value and how they share it.
#2: Create Keyword-Friendly Boards and Profiles
Now that you’ve identified popular topics and keywords for your target audience, you can begin building your profile.
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