Originally at http://www.socialmediaexaminer.com/how-to-use-promoted-pins-on-pinterest/

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Want to get your pins in front of customers?

Have you considered using promoted pins?

Pinterest promoted pins can help you drive referral traffic and increase sales.

In this article you’ll discover how to create promoted pins on Pinterest.

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Why Promoted Pins?
Pinterest’s promoted pins, which are now available to all businesses, are designed to increase visibility to a targeted audience. They help you get your products or location in front of people who are far along in the buying process and ready to make a purchase.

Promoted pins are searchable, so you can add keywords to connect with users who are searching for content like yours.

With promoted pins, you’re paying to have your pins placed where users are most likely to notice and interact with them. The promoted pins that users see are based on their interests and activity on the site. Users can’t turn off promoted pins, but they can hide specific promoted pins that they don’t like.

Here’s how to get started with promoted pins for your business.
#1: Understand Campaign Objectives
Just like with other types of social media ads, you can run promoted pin campaigns based on specific goals and objectives. There are three objectives you can choose from:

Engagement: Get engagement on your pins, such as repins, clicks, and close-up views of your pins. You pay per action taken.
Traffic: Send traffic to your website when users click through your pins. In this case, you pay per click to your site.

Awareness: Use promoted pins to introduce and expose your brand to a relevant audience. Awareness pins are currently available only to Fortune 500 companies wh…

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