If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare.
The depth and breadth of user-driven content on Reddit is incredible. If you’ve written it off as a repository of cat pictures then it might be worth re-evaluating (I’m allergic to cats, and most cat pictures).
It’s weird but a lot of people seem to be a bit scared of Reddit. Perhaps they have been bitten by a community that is very sensitive to intentions. If Redditors feel like they’re being marketed to, or trolled, or duped, then it’s normally game over.
Reddit can be a source of insane levels of traffic (I’ve submitted content that has generated more than a million views within 24 hours), but it’s also a great place to find ideas, and to see what works.
If you’re new to Reddit then here’s a quick walkthrough of some of the techniques you can use to mine the gold.
1. Install RES
There is a fantastic extension called the Reddit Enhancement Suite, which allows you to improve and customise the Reddit experience. I’ve used it for years and suggest that you install it before you begin.
2. Use the search tool
Obvious right? Let’s put ‘SEO’ in there and see what we find (ignore the advanced search stuff for now).
We can use the various filters to refine the search results.
3. Get to grips with the subreddits
For most searches you’ll see a bunch of popular sub-categories (aka ‘subreddits’) relevant to the content you̵…
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