Originally at http://feeds.feedblitz.com/~/131663653/0/convinceandconvert~How-to-Use-Story-and-Humor-to-Rise-Above-Business-Jargon/


Kathy Klotz-Guest - Instagram-2Simple Yet Compelling Storytelling

Kathy Klotz-Guest is an expert at helping business professionals become better storytellers for their companies.

With a resume steeped in Silicon Valley culture, you may believe Kathy to be a specific kind of marketer. But for a while, she led a dual life working as marketing director and consultant during the day and moonlighting as an improv comedian on evenings and weekends.

Fast forward to today, and Kathy now has a 20-year comedy and marketing career under her belt as well as a deep understanding of what makes a great story, both on- and off-stage.

Here, she shares her unique perspective on the confluence of comedy and business storytelling, while propelling the professional service world to humanize B2B marketing. After listening to this episode, you’ll be able to connect with your audience like you’ve never connected before.

In This Episode

The two levels of business storytelling
How to use your business GPS
How to avoid “jargon-monoxide,” or terminology that clouds your story
Using humor to pull an audience in
“Yes, and…” the improvisation tool that will change the dynamics of your storytelling
Kenn Adams’ Story Spine structure


Quotes From This Episode

“Don’t underestimate the power of a simple, elegant, memorable, pure story that’s honest and grounded in reality. (highlight to tweet) Look for the times that there was a human need met, get to the human need of that story.” —@kathyklotzguest

“Why are we not using the emotional arcs and narratives that happen onstage when that is what connects with audiences? Wh…

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