Not only is Nick the Chief Brand Strategist at Brand Driven Digital, he is also an educator, speaker, and the author of “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.”
Nick is a regular columnist at The Gazette and has also been featured in MarketingProfs, 12 Most, US News & World Report, Entrepreneur, Mashable, American Express OPEN Forum, and The Des Moines Register.
Nick brings his expertise in branding, social media, and marketing to the Business of Story Podcast to discuss the realities of coping with an ever-changing digital landscape, and how brands must employ the power of storytelling to create unique and recognizable identities across digital platforms.
In This Episode
How to create marketing that asks and answers questions
Connecting your digital dots across platforms
How to develop content and social media hacks to help you do more with less
Identifying what your brand does better than anybody else
The “Atticus Finch Rule of Marketing,” walking a mile in your customers’ shoes
Why digital is such a multi-dimensional storytelling realm
Quotes From This Episode
“Too many of us rush in to plant a flag on the latest, greatest social network or form of content without first taking care of who we are and making sure that we have a story to tell as well.” —@NickWestergaard
“We’re so afraid of the squishiness that comes from the emotional side of the brain that we’re quick to want to get this into a spreadsheet, quick to matrix the brand and the marketplace.” —@NickWestergaard
“It’s very easy to really push to be everything to everyon…
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