Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/MEnuBPGBuxw/how-we-transformed-harvard-medical-schools-brand-instagram

Over the past year at Harvard Medical School, we’ve gone from using Instagram sporadically to posting consistently and strategically. This shift has created incredible growth on an increasingly influential channel and with an increasingly influential demographic. To achieve these goals though, we first had to establish our brand identity and visual strategy—and then implement it. Here’s how we did it in five steps.

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