The Early Bird Catches the Worm
Raise your hand if you love getting up by 5 a.m.
Me neither. But you know who does? The brilliant and talented Gini Dietrich, CEO of Arment Dietrich, author and founder of Spin Sucks, and co-host of “Inside PR.”
Arment Dietrich is a digital marketing communications firm. “Spin Sucks” is a book and blog dedicated to the professional development of all things communications, and “Inside PR” is podcast interested in exploring the state of public relations.
Needless to say, Gini’s days are jam-packed, so making the most of her day is a clever necessity. Gini’s primary goals are all about changing the way we view PR firms, making sure people are converting after interaction, and working with influencers one-on-one.
In This Episode
How and why PR agencies are doing more and more every day for their clients
Where to find great influencers online and off
How to figure out what’s worth measuring
Why it’s so important to work one-on-one with influencers
Why celebrities might not always be the best choice to advocate for your brand
Quotes From This Episode
“I think we’ve gone from needing that celebrity, Kim Kardashan-type person to really it being your next-door neighbor as the influencer.”—@ginidietrich
“The perception that people have of PR firms is just that they do media relations. I’m trying to change the perception of that, so we do what we call the PESO models. We do paid, earned, shared, and owned media, and we integrate all of those.” —@ginidietrich
“I write every morning at 5:00 a.m. and I’m usually done by abou…
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