*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
So yeah, you probably already know this, but if you don’t – last night Instagram announced that will be adopting an algorithm that will show posts from the people you interact with/care about the most at the top of your news feed.
This is what we in the business call ‘doing a Facebook’.
Instagram states that people miss on average 70% of their feeds (crikey, how many people are you all following?) which means that you’re more than likely to miss ‘important’ posts from your very bestest friends.
Although if your bestest friends are anything like me, they’ll be clever enough to share Instagram posts across Facebook and Twitter to be triple-sure you’ll see their stupid cat pictures. Ahem…
I've had enough of you jerks. Book me a taxi, I am outta here!
So basically Instagram is doing you a favour. Showing you posts from the people you care about the most, first.
Here’s an official statement:
“The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”
Again, I could have surmised that quote (and this whole article) in one short sentence: “guys, we’re doing a Facebook.”
But what interests me the most about this change is the very nature of ‘needing’ an algorithm itself.
Did we, the users, ask for this …
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