Originally at https://searchenginewatch.com/2016/03/22/introducing-the-content-strategy-canvas/

A couple of years ago I created the Periodic Table of Content Marketing, to help people create the right kind of content for their brands.

That visualisation was very much tactical, in terms of its scope. I wanted to combine a brainstorming tool with a checklist, to help with the content creation process.

My Periodic Table of Content Marketing is proving ridiculously popular. Meta! http://t.co/xKnMAnCeBd pic.twitter.com/yjtAvzvtFK

— Chris Lake (@lakey) March 19, 2014

I purposefully allocated just one of the 132 ‘elements’ to content strategy… the first element, in fact. Why? Because content strategy requires a lot more focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company.

As such, content strategy needs a different approach, and one that is less prescriptive. I’ve come up with the Content Strategy Canvas, as a loose structure for figuring out where you’re at, and where you want to be. I hope it proves useful.

Click on the images below to see a large, hi-res, printable version (by all means download, use, and share around).

Content Strategy Canvas - half

By way of a brief explanation, I’ve been recently mapping out the broader business strategy for EmpiricalProof. Last Friday we ran a value proposition design workshop based around the process outlined in the (excellent) Strategyzer book. The workshop involved a lot of Post-It notes, and was based around customer research. We all found it really useful.

Value proposition design covers a couple of key areas in the Business Model Canvas, which I’m sure you’re already aware of. It is, of course, the visual framework for my Content…

For Your Full SEO Site Report visit http://nationwideseo.com.au/site-report/