Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/FTlK0G3XhbY/anybody-out-there-finding-your-audience-digital-age

The great thing about social marketing is that now, suddenly, every brand and every consumer has a voice if they want one. But oftentimes, brands will take a megaphone and blast their message across the land without specific targets in mind. This is where, in the quest to craft the perfect digital strategy, developing audience personas are very important.

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