Originally at http://tracking.feedpress.it/link/9375/2388861

Posted by ajfried

Thinking in templates

We all judge people on first impressions. When we see someone for the first time, we’re quick to decide what type of person they are — based on the clothes they wear, how they style their hair, and anything else we notice that immediately puts them in a group.

It’s certainly not fair, but it’s human nature. And I’d like to keep my faith in humanity and argue that lots of us try NOT to prejudge others.

Google is judging you

Believe it or not, Google is the same. It judges, too. Some might disagree with this theory, but our internal research supports it, as you’ll see in the data below. Google pre-classifies every single search term into a group for later recall.

Is that fair?

Is Google fair about how it does this?

Imagine, for a moment, that you’re about to walk onto the stage of MozCon. You’ve spent months preparing and you have new and thought-provoking research to share. You are legend and you’re about to blow everyone’s mind. And as you make your way up… SPLAT! You fall right on your face. I mean, really wipe out.


You’ll probably recover, because you’re dynamic and you’ll still nail your presentation. However, you’ll also be forever stamped as the one that fell on your face during the conference.

Is it fair that people treat us this way? Or how about Google? Is it fair that Google judges us like this, that we’re classified into select groups, or that Google may show years-old negative content about us or our clients?

I think most people would agree: it’s not. Something that’s truly not relevant to an individual’s or brand’s storyline shouldn’t be appearing prominently in a query for their name. An event that’s nothing more than a blip on the radar shouldn’t become the most important thing you see about them.

Yet, often it is. More often than yo…

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