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Is Your Business Ready for Holiday Season Ratings and Reviews

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With the holidays right around the corner, you should be gearing up for customer traffic overload. Often, business owners view this period as naturally prosperous. However, what most business owners don’t realize is how much this can set the tone for your sales in the following quarter and into the next year.

In order to truly capitalize on the holiday season, you have to play a strong offense and defense when it comes to your online ratings and reviews.

Be Prepared for LOTS of Reviews

Studies show that people spend more money each subsequent holiday season, meaning that more services and products are being bought now than ever before. Shoppers are also writing more ratings and reviews than ever before. Combine these growing numbers with surging emotions (both positive and negative) that come with the holiday season, and you have a perfect storm for ratings and reviews.

They’re going to come fast and furious, especially right after Christmas. And if you work to turn this into an opportunity, you can put yourself ahead of the competition.

What to Do When Reviews Start Coming

Product launches are risky, and launching during the holiday season can be a recipe for disaster if you rush it. You may very well be slammed with negative reviews.

If this happens, and you feel your blood boiling or a need to contradict this naysayer, don’t. Taking a review personally or coming at it from a place of anger or frustration will yield you nothing. It might even hurt your reputation. The first step is to take a deep breath.

Then respond from an objective and understandi…

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